Category: Adoption

A review of the 2011 in Intranets and the Digital Workplace

January 4, 2012 7 Comments by Sam Marshall
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Many people are boldly doing 2012 predictions, which is nice guesswork if you can get it. I’m going to stick to more certain ground and talk about the 10 things that stood out for me in 2011. 1) Intranets remained stubbornly not dead. There seemed to be a rash of articles by people writing headlines [...]

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The Digital Workplace: Think strategically, act tactically

October 21, 2011 No Comments by Sam Marshall
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Managing the digital workplace brings some tough challenges, and calls for a mixture of clear strategic thinking combined with pragmatism about how employees respond to the changes you envisage.  Most knowledge work does not happen within processes but is more free-form and people-focussed. The appeal of social tools in this context is that they are [...]

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Gamification on intranets: the risks of playing along

September 23, 2011 5 Comments by Sam Marshall
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There’s an interesting article on how Accenture used gamification to drive intranet adoption. But there’s a risk that game theory  (aka gamification) on intranets can reduce creativity and co-operation because it relies on shallow motivators. There have been a number of other good posts on intranet and gamification such as: Alex Manchester:  Enhancing the intranet [...]

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Intranet strategy needs leaders not managers

August 24, 2011 3 Comments by Sam Marshall
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When I run workshops on intranets, I sometimes put down cards on the floor labelled “HR”, “IT”, “Communications” etc. and ask people to stand on the card that reflects who sponsors their intranet. Typically there are clusters around Communications and IT, one on “Knowledge Management” and a few people that end up playing Twister trying [...]

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